About me.

I advise international F&B, hospitality and retail brands on their expansion into Paris.

My work focuses on helping brands understand the market, identify the right opportunities and execute projects with clarity and efficiency.

I bring together experience across commercial real estate, expansion strategy and project delivery. Having worked in fast-growing hospitality environments, I understand both the strategic and operational realities behind opening successful locations.
I also bring a strong operational expertise from the brand side, having been directly involved in opening and running multiple locations In Paris and France. This allows me to understand not only how to secure a site, but how it will actually perform once open.

My goal is simple: help brands enter Paris with the right location, the right approach and the right execution.

What I do

I help international brands expand into Paris through three core services:

  • Paris market entry strategy
  • Commercial real estate sourcing
  • Project coordination through opening (AMO, construction, fit-out)

Why Paris is different

Paris is one of Europe’s most attractive but also most complex expansion markets. Between location strategy, rent levels, extraction constraints, landlord expectations, permits, fit-out coordination and operational realities, foreign brands can lose significant time and money if they underestimate the market.

Why work with me

With more than 10 years of experience in high-growth hospitality and retail environments, I combine real estate, expansion and project execution expertise.

I also bring strong operational expertise from the brand side, having been directly involved in opening and running multiple locations. This allows me to understand not only how to secure a site, but how it will actually perform once open.

I work at the intersection of strategy and on-the-ground delivery, helping brands make the right decisions before and during their Paris expansion.

Let’s discuss your Paris expansion

If Paris is on your roadmap, feel free to get in touch.